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Monday, June 22, 2009

Big Brand Loyalty Fading

In a large scale study of loyalty card customers. In the Financial Times. Not unexpected, but note that the funders of the study stand to gain by these results!

" ... Big brands’ best customers have been defecting in droves since the beginning of the US recession, according to a study. By this year, more than half of a typical US brand’s most loyal shoppers in 2007 had switched to rival products ... "

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