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Wednesday, February 09, 2022

Rise of Commerce Media

The rise of commerce media

Commerce media is transforming advertising by using data to close the transaction loop.

The rise of commerce media: The opportunity for CPGs:

February 8, 2022 – Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.

71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.  .... 

Sent from McKinsey Insights.

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