Motivation and Goodwill

Intriguing motivation augmentation via goodwill?  How universally and continuously does this work with other goals?

New Tool Shows Goodwill May Trump Profit as Work Motivator
University of Waterloo News
June 11, 2019

Researchers at the University of Waterloo in Canada studying a new online work-sharing platform designed to give charities money found that people committing their skills and labor to a specific task tended to be more productive if they knew a preferred charity would be paid, rather than themselves. The PledgeWork platform lets employers post tasks, deposit the cost for the job, and select the charities to contribute the task’s cost to, or let volunteers choose. The volunteers select tasks, as well as the charity they want to support, unless pre-specified. Once the task is completed, the requester verifies the task results match their criteria, then approves a donation to the specified charity. Waterloo's Edward Lank suggests the platform may help people surmount perceived obstacles to charitable donations, "in a way that allows people to use their skills to benefit a charity anonymously." ... '