Customer Experience and AI

On upcoming talk on CX via personalized customer experience using AI:

Buying experience and customer service “changing through AI” – SAP
Liliana Petrova - in CustomerThink

How can companies create personal, one-on-one long-lasting relationships while deploying digital, automated technology that all but eliminates the human factor? Ahead of her session at TFM 2019, Payal Raina explains how businesses can use the latest marketing technologies to deliver powerful, seamless and personalised customer experiences

In 2020, customer experience (CX) will overtake price and quality as the key brand differentiator, according to a Walker Study.

Forward-thinking companies who have invested time, effort and resources into listening, understanding, and anticipating their customers’ future needs are going to be the winners of longer-term client commitment.

Today, consumers expect more from the brands they choose to follow and engage with and are demanding smarter and savvier experiences. Big businesses are using customer insight in elevating the customer experience but, marketing technology (MarTech) presents a unique challenge. How can companies create personal, one-on-one long-lasting relationships with customers while deploying digital, automated technology that all but eliminates the human factor?

The key is to deliver a fully integrated system that intersects marketing and technology to deliver the seamless experience the consumer is already expecting. .... "