Will be interesting to watch, have an IKEA down the street, will be dropping in to hear of their plans.
Ikea goes all in on smart home tech
‘We are just getting started’
By Thomas Ricker @Trixxy in TheVerge
Ikea is formalizing what has recently become all too obvious: the company is making a major bet on smart home tech as a source of new revenue. To do this, Ikea announced that it will invest heavily in a new “Ikea Home smart” business unit with end-to-end responsibility for its burgeoning portfolio of smart devices. With access to 780 million shoppers who visit Ikea stores each year, the announcement also serves as a wake-up call to smart home incumbents like Google and Amazon. .... "
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There was one line in this story which I thought very important; "Fortunately for them, Ikea has so far taken a platform agnostic approach, supporting the Google Assistant, Siri, and Alexa ecosystems through its Tradfri gateway." I think those that try to control access only with their own product will hurt in the long run. By creating open access you tend to have larger reach - at least that is what I would envision. When the customer has choices you will be recognized as a company with a greater User Experience. It may be a cliche but Baskin Robbins did very well with their "31 Flavors" in a world full of ice cream shops.
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