Stop Small Thinking about Big Data

A good, free 15 page pamphlet about Big Data.  Co Sponsored by Teradata.  Looks to be a set of objective observations about the opportunities and cautions.   Integration of new technologies into existing systems of information technology and decision making is always useful.  Revisit that integration early and often.

"How to Stop Small Thinking from Preventing Big Data Victories
Power your enterprise with data-driven insight by making the most of big data and data science. This requires you to think big and differently. But not in the ways you may assume. Asking the wrong questions will limit the capabilities of your data.

Big data is really just data. So why do organizations continue to limit their potential by focusing on questions like “how do we store all of this data” and “what’s a different way to analyze this”?

This is small thinking. And it’s dangerous. Focusing on the technology and new forms of data in isolated and abstract ways will ultimately limit the value. Instead, organizations should be searching for ways to incorporate big data and data science into their existing capabilities. Preexisting business intelligence activities still have value but can be enhanced by adding new big data capabilities.

For any organizational change to succeed it must have broad support to maintain momentum. Opening up the data and making it accessible to the enterprise is critical to creating a culture that can extract the maximum value from its data.

Learn what’s true and false about big data, the right questions to ask and how to start a data movement in your organization. ... "