What Consumer Segments Say

Regrettably presented as an infographic, but an interesting view of consumer segmentation.  Points through to a white paper that requires registration.  " .... The white paper provides critical insights by exploring the attitudes of American consumers toward sweeteners and how those attitudes affect shopping behavior for specific products and brands.  ... "  ... What percentage of consumers say they "avoid or are consuming less soda" vs. the percentage that actually buy? Find out the answer to these and other questions that reveal the difference between what consumers say vs. what they do in this fascinating online infographic ... "