In Mashable: More looks into location based shopping information. With some obvious comments:
" ... Will consumers embrace Apple and iBeacon's nearly frictionless in-store buying process and "I'm aware you're there" in-store experience? ...
Rob Garf, VP of Industry Strategy & Insight for Demandware, a digital commerce company said it depends on what's in it for them. "Consumers will embrace technology if there is material value such as greater convenience, service and personalization," he said. Garf added that though adoption can vary by segment and geographic location, digitization of the sales experience may be inevitable: "Over time much of the checkout will be via virtual point-of-sale on the sales floor.” ... "
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