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Friday, February 14, 2014

Loyalty Optimization with Bayesian Networks

Another interesting example of the use of Bayesian networks for data mining. via Stefan Conrady of Bayesia.   Nice understandable draft tutorial.  " ... Identifying Priorities for Maximizing Repurchase Intent ... This tutorial illustrates an innovative market research workflow for deriving marketing and product planning priorities from auto buyer surveys. In this study, we utilize the Strategic Vision New Vehicle Experience Survey, which includes, among many other items, customers’ satisfaction ratings with regard to over 100 individual product attributes. ... " 

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