Intel as Operating System for Big Data

Intel wants to be the operating system for Big Data.  Interesting thought.  They had better understand the analytics of it.  It is not just about the hardware.  Or even data manipulation software. Have not looked at exactly what this is, but I like the thought:   " ... Intel is continuing to build out its array of software tools for the Hadoop open-source big data processing framework, with an emphasis on the security and reliability features demanded by large enterprises. A Data Platform tools suite will become available in the next quarter as a free-of-charge but self-supported Enterprise Edition, as well as a subscription Premium Edition that provides features such as proactive security fixes, regular enhancements and live support. ... "