Google on Launching an Analytics MOOC and Taking Data-Driven Actions
" ... Analytics. It could be the deepest, darkest mystery in your organization, served up by a few select tech wizards, or it might be the solitary master by which all company decisions begin and end. In all likelihood, it’s somewhere in between.
No matter where you fit on the spectrum of analytics know-how, data-driven decision-making is here to stay. With millions of users, Google Analytics is among the tools well entrenched in paving the road to actionable data. And a business’ choices when it comes to analytics services are many, with one tool rarely being a one-stop solution (for full disclosure, GA is one of several analytics tools HBR uses to parse its online data). So not only do we have to learn how to use analytics technology, we need to become more data fluent and confident in how to go from a collection of insights to action. And we have to do all of this while maintaining an empathetic connection to our users and customers. ... "
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