Brought to my attention, an AMA Webcast on November 19, 2013 at 12 noon CST: By Research company Artafact. and Innovation Games (who is providing the gaming expertise)
" ... How can you use gaming techniques to gain valuable customer insights? In this Webcast, Sumi Shohara, Director of Customer Advocacy for Hewlett-Packard, and Linda Stegeman, President of research company Artafact, will share how HP Software uses interactive games to engage their customers in everything from strategy and product development to marketing messaging.
Specifically they will cover how gamification techniques can help:
- Form innovative ideas to implement
- Let your customers help you determine the product vision
- Rank feature lists by letting customers choose the most important features
- Mine the return on investment customers receive from your product and services ..... "
More information and registration.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment