In TechCrunch: I Had known that Macy's had been doing work with Shopkick for some time. I have the App on my iPhone. A favorite experimental topic in our innovation centers. " ... When Apple, with much fanfare, announced iOS 7 in June, it also quietly confirmed a new feature called iBeacons, which uses Bluetooth Low Energy signalling to enable micro-location services and to trigger actions within apps. Now, Shopkick, the shopping app that lets you flag items you want and then alerts you in store to offers on those products and others you might like, becomes the first company to implement the technology in a retail setting. ... ShopBeacon, as the new iBeacon transmitter is called, begins trials today in Macy’s in Union Square, San Francisco and Herald Square, NYC, before Shopkick rolls it out to more of its retail partners across the U.S. ... "
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