Blending Data is Good

It has been some time since I looked at the vendor Pentaho.  Examined it for use in the enterprise.  I noticed that they have something called the data blend of the week.  I like the general concept, which is fundamental, we often do not consider what can be done with data we have or can acquire.   It goes beyond Pentaho's offerings.  The most recent one addresses  " ... Google Analytics and Customer Experience Data ... This week we are highlighting blending Google Analytics with Customer Support Data. The result, deeper insight into your customer needs and preferences to drive your next product planning session.  ... " .  Looks to be worth following.