Johnson & Johnson Brand Tracking

Looking for a different measure.   Portfolio oriented.  " ... Johnson & Johnson is moving to a unified methodology for tracking some of its “mega brands”, global strategic insights VP Brenda Armstead said at a recent conference. According to Warc, Armstead told The Market Research Event in Nashville, that the company was looking to become “more of a global organisation [with] standards and consistency in the way we track our brand equity across our entire consumer group portfolio”. ... "