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Tuesday, November 17, 2009

SAS Visual Data Discovery

We did some very early work for executive suite discovery applications using SAS graph. More about what SAS has today in data discovery. A quick look seems to show that they have quite a strong suite. Now this application reminded me of their capabilities:

' ... SAS a provider in business analytics, is helping BKV, a 200-person full-service interactive and direct marketing agency, improve efficiencies and focus on the creativity that drives client results. BKV’s analytics department is using SAS Visual Data Discovery’s advanced analytics, exploratory data analysis and interactive data visualization to optimize national direct-response campaigns.Leveraging visualization to quickly see trends and opportunities in data helps media buyers and marketers manage client campaigns – investing in the right place and the right channel for the right segment for better results. With companies spending less on marketing in today’s economy, a healthy return is paramount ... '

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