/* ---- Google Analytics Code Below */

Tuesday, November 03, 2009

How the Brain Reveals Why we Buy

From Sciam, " ... an excerpt from Mindfield: How Brain Science Is Changing Our World by Lone Frank, to be released in the U.S. November 10 ... " A good lay introduction to the concepts of neuromarketing, its origins and directions, with some useful links, largely positive view. See also the book's site.

No comments: