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Saturday, November 14, 2009

Bias of Convenient Study Choices

Always thought there was something wrong with using US college students for determining universal psychological facts about populations, except when determining the truth about US college students. Sure it is cheap and convenient, but does it completely bias the study? Have seen the same when populating marketing and merchandising studies. We can do better. Much more on in this recent Cambridge University Press article, in Behavioral and Brain Sciences (in press)

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