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Sunday, September 13, 2009

UK Lifts Product Placement Ban

Apparently in the UK placed products in imported shows are often blurred. Inside the UK product placements are banned. The BBC reports that this placement ban is to be lifted, a least for foreign shows. The way I read the article the ban is in place because the method is seen as dishonest. It is suggested that if it is done for UK produced programming there will be clear disclaimers to indicate that any placement is done for pay. At what point does the knowledge of the public that these are placements make this redundant? Does this becomes similar to marking situation comedy as 'fiction'?

Link provided by Richard James.

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