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Thursday, September 24, 2009

Brand Retail as Theater

This reminds me of the work of Brenda Laurel, game developer and systems theorist, who wrote about computers and theater.

The theater of the brand: Building entertainment experiences at retail

Craig Hubbell EVP, PlayNetwork
In the ongoing battle to attract and retain consumer mindshare, retailers are increasingly turning to innovative marketing mediums to engage and stay top-of-mind with consumers. Gone are the days of unlocking the door and turning on the radio; today’s retailers are pressing fast-forward to fully customized soundtracks. Paper POP table tents and static signage are being replaced by sophisticated digital media networks...'

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