The new consumer decision journey
For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.
by David Edelman and Marc Singer
The flare-up around advertising blockers on mobile devices is just the latest salvo in the digital-technology “arms race” that has made today’s consumer a formidable force. From social media to mobile devices, technologies have given consumers unprecedented power to compare prices, complain loudly, and find the best deals. ..... "
" .... Activating customer journeys to capture value requires journeys to be treated like products that need to be actively managed, measured, and nurtured. How well companies are able to do that will dictate how successful they are in making customer journeys a competitive advantage. .... "
No comments:
Post a Comment