Good Forrester report, requires registration." ... Retail stores have been living in the analytical "dark ages" in comparison to digital channels, using metrics that rarely take into account customer behavior. But new advances in location-based analytics are transforming how physical store retailers win, serve and retain customers.....
In this special report, senior Forrester analysts investigate the challenges and rewards of using in-store analytics to drive increased engagement with customers and greater efficiency in retail store operations. ... "
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