A look at the up-coming conference. Mostly looking at the future of shopping by Peter Hoyt is the CEO of the Path to Purchase Institute. The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase ... "
" The 2014 edition of the Shopper Marketing Conference & Expo is going to be held in Minneapolis this year — October 22 & 23 — and you are more than welcome to head over with your own barometer for what’s on trend and who’s blowing smoke. There will be docent-guided technology tours; seminar tracks on everything from online-to-offline sales attribution to insights activation to in-store innovation; special sessions on where venture capitalists are placing their next bets; coffee, keynotes, demos and even digital networking opportunities. ... "
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