Channels Become Apps as Advertising Changes Forever

In Adage:   Remarkable piece about the conversion to digital TV happening now, and how it will change advertising.  And create a new flood of advertising data.    " ... The start of TV unbundling is upon us, with HBO and CBS leading the way, but we're not just about to see a new way to discover and consume TV content -- we're going to see what happens when TV advertising becomes fully digital. ... Slowly but surely, a lot of the words we use to describe media and appliances are becoming rather inappropriate. We may use a smartphone, but the phone app for many is one of the least-used apps. We listen to the radio, but we do so from a tablet. We read newspapers from a laptop, and we're about to have watches that have little to do with the time. ...  "