Book brought to my attention: Location is Still Everything, By David R. Bell.In Retailwire: " .. Wharton School professor David Bell, whose specialist subject is digital marketing and e-commerce, has made headlines with a new book, Location is (Still) Everything, proclaiming consumers' physical locations play a significant role in determining online shopping habits.
"What's important is the location of the customers themselves relative to their offline options," Prof. Bell told The Washington Post. "Physical circumstances define your offline options and, therefore, the attractiveness of the online option." ... "
@davidbnz
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