Today at the Insight meetings we saw a Watson cognitive App being built from a number of Bluemix services and prefabricated Java. Of particular interest was a user personality modeling mechanism. They showed it being used to determine how well a message resonated with a recipient. A near definition of advertising.
The simple model was built and embodied in an App in a few minutes. What they showed could be done by anyone with just a little computer dev experience. Potentially a very big idea, especially when being used online. Genesys was an example of a company using the idea today, for call center style applications.
It was unclear what theory of personality was being used. Someone know? I am sure there will be some push back on relevance of the model. Also matches well with service and advisory applications. I have asked for a complete demo video of the personality feature and will post it here, hopefully sometime soon.
#IbmInsight
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