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Monday, April 04, 2011

M-Commerce Opportunities

In E-Commerce Times:  Excellent post on the opportunities that exist in our always connected times with mobile commerce.  Notably for my interests: " ... In-Store Shopping Applications: Mobile devices can become "virtual salespeople" by providing applications that enable customers to check product availability (both in-store and online), compare prices with other outlets and access reliable product information. (Enabling price comparisons with other outlets seems counterintuitive, but it actually is beneficial because it helps keep the customer in the store to negotiate pricing rather than having them leave to investigate pricing elsewhere.) ... "


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