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Monday, April 25, 2011

General Mills Experiments with Groupon

Covered broadly in the last few days.  The first consumer packaged goods company to try this.  This is an example of a manufacturer going around retailers,  also called 'dis intermediation'.  Offers $40 of product for $20 and a $15 coupon book.  Also, how will the privacy of data given to Groupon be ensured?   This effort, initially in two cities, takes Groupon beyond their local roots.  Also in the WSJ.

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