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Tuesday, April 12, 2011

Intel on Digital Signage

Very good report on experimental field trials with digital signage in retail by Intel.  Via their acquisition Cognovision.   I like the fact that this is real observational data.  This study uses Anonymous Video Analytics (AVA)  to gather data about shopper interaction with the signage.    See also that my correspondent and colleague John Curran of MCosm cooperated in producing the experiments.

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