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Thursday, April 21, 2011

Unilever Exits BrainJuicer

Unilever has sold off its position in online research agency BrainJuicer, after an usually lengthy eight year investment.  A quick look at BrainJuicer seems to make them be an agency using  alternative methods like neuroscience, sociology and crowd sourcing.  In particular see their predictive markets paper.

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