Recently I took a look at Sears new IPhone application. Not very exciting, but it works well. They are continuing with a social networking called MySears. The tagline is: Get advice before you buy. Includes reviews and discussions of the usual sort. Review section seems to be very frank. An ideas section and a number of polls. I thought that their Guides section was most interesting, since it addresses some of the typical questions new householders have. KMart has a similar site. They also have a Twitter site @mysears. Also linking to many social networks. Overall has to be a good step in modernizing the Sears brand. And another review.
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