Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
Contact at: Franzdill AtSignHere Gmail.com
A Harvard Business conversation starter piece: How P&G and Google approach new customers. Also includes some useful comments on the topic. The obvious is stated: proactively understanding your customers before expanding to new markets.