Bookmarks in the Recession

Time interview of Martin Lindstrom, who's Buyology book I have mentioned here a number of times. How Shoppers Make Decisions in a Recession, interesting thought, I do clearly remember the 1977 recession, will see how it plays out.

" ... What is fundamentally different about the recession, except for the ones we had in the 1930s, is that we're putting bookmarks in our brains. When icons that we defined as stable, like Lehman Brothers, fall apart, you are suddenly questioning everything around you. So consumers now, if things start to get better, will not run into the stores and start consuming like there had never been a recession. That will not happen. At the end of the day, consumers will want something practical that will enhance their lives in concrete ways ... "