The Future is Mobile

Excellent piece in Communities Dominate Brands on The 8 C's of Cellphones. The 8 C's the different dimensions of mobile and how they have evolved.

' ... the industry is powered by the technology of the mobile phone (cellphone). The world currently has 3.5 billion mobile phones in use around the world, connecting 4.1 billion mobile phone subscriptions (some people have two subscriptions but only one phone, switching networks). 3.5 billion actual connected mobile phones is three times as many as total installed base of all personal computers in use around the world (laptops, desktops and netbooks all combined). There are more than twice as many mobile phones as there are total TV sets worldwide. Almost three times as many mobile phones as all fixed landline telephones in use globally ... '