... It might be tempting to pamper longtime customers with special perks, but is it really profitable? Loyal customers aren't profitable and most profitable customers aren't loyal, two marketing experts point out. A business is better off looking at who's actually buying the most and catering to them ... "
Monday, May 11, 2009
Customer Loyalty a Bad Thing?
Provocative thought, Many efforts underway to promote loyalty. Is is always a good thing? From Harvard Business Publishing: