In 1997 Pete Blackshaw (Now exec VP at Nielsen) created an internship program call FAST at P&G which provided a means for interns to communicate directly with top executives about the company's strategic needs. At that time there was a considerable interest in the emergence of the Internet. I acted as a technology consultant to the program.
An article at AdAge talks about the program and how social media have crept into the idea with the obvious concerns about knowledge that is shared there. For background, here is the public P&G FAST Intern site.