Clear Thinking With Digital Data

Jonathan Salem Baskin writes about digital data and having a clear vision about how the data is ultimately used. It is about the data, but it is also about the model it is being used for " ... challenge your team to better understand the real-world actions that truly matter to your business, along with the, yes, qualitative levers that enable them. Decide to deliver and measure the actions that make sense, instead of changing your definitions and expectations to make sense out of what matters to the campaign (or flashes brightest on your dashboard) ... " . Also read the comments.