P&G Speaks to the Role of Data in Marketing

Relatively short interview on the topic.   I like to see that Procter is pulling thoughts together as to what digital means for marketing.

P&G’s brand chief on what he demands from digital platforms
P&G Chief Brand Officer Marc Pritchard speaks to CNBC’s Arjun Kharpal about the role of digital platforms like Facebook and Google for his brands and the Global Alliance for Responsible Media. In the interview, recorded before the COVID-19 social-distancing guidelines were introduced, they discuss the role of data in marketing.  .... "