What does this mean overall? After the crisis? Do we want to get content on mobile? Examining for an analysis effort.
Quibi’s Mobile-Only Viewing Is Already Frustrating Some People By Todd Spangler in Variety
A few hours into Quibi’s much-hyped debut, people have expressed irritation over something that’s supposed to be one of the streamer’s key differentiating features: You can only watch its lineup of original movies and shows on a mobile device.
Why, amid the stay-at-home COVID-19 crisis, is Quibi limiting itself only to the smallest screens in the house?
Jeffrey Katzenberg, the movie mogul who founded Quibi, has maintained that the mobile-only approach — delivering premium content in snackable episodes of under 10 minutes throughout the day — gives it a use case and value proposition that’s very distinct from other subscription VOD players like Netflix.
“Mobile video is the white space,” he told me in an interview last year.
That may or may not be true (given the flood of free and popular short-form stuff on Instagram, TikTok, YouTube and Facebook). But by fencing itself off in that white space, Quibi is by definition limiting its addressable market. That was already true before the coronavirus struck, and the inability to stream Quibi’s programming to TVs looks like an even more acute shortcoming now. ... "
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