We thought we were in the delivery economy, but now we are fully immersed in it. How can companies deal with it? Its changed our behavior in ways that might not snap back. A short article that discusses this and more:
Watch: Keeping Up With the Delivery Economy
in SupplyChainBrain
"The delivery economy" describes the transformation of retail, driven by customer demands for the highest possible level of service. But can companies provide it in an economic fashion? Christian Piller, vice president of value engineering with Project 44, offers a perspective.
SCB: How you define the “delivery economy”?
Piller: The delivery economy was the subject of a study that Project 44 did in 2019 to understand the sentiments of marketers, customers and transportation professionals, specifically around service expectations and the delivery experience.
SCB: Driven, I take it, by e-commerce.
Piller: Primarily, yes. But it's becoming broader than that. E-commerce is generally B2C, but it’s increasingly also becoming B2B. Businesses are expecting the same experience in the office that they get at home. And it becomes an increasingly bigger challenge to meet those expectations. .... "
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