Look at CPG innovation for e-commerce. Looking for this.
P&G innovate cooperation model in e-commerce livestream
BEIJING and HANGZHOU, China, April 26, 2020 /PRNewswire/ -- Procter & Gamble (P&G) presents exclusive livestream "VVIP2.0" with top e-commerce livestream KOL Viya. The livestream features interaction with P&G executives, guest appearances by celebrity Zhou Shen, and product demonstration by the P&G scientists that shows how new products could be developed, which successfully drive sales. In April 2019, with its diversified brand power, rich products and extraordinary product quality, P&G ... "
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