Not only in selling burgers, but also as a medical services model. The very first time I saw a crowded drive-through it made me think of by Queueing analysis training. And thinking: 'There is a model we can readily do useful analytics on!' And tune it to do things much better.
McDonald's Bet Big On This Smart Idea. Now It's Saving Lives
McDonald's didn't invent the drive-through, but it helped make it ubiquitous and tripled down on it as a business model By Bill Murphy Jr. in Inc.
Who would have imagined that the McDonald's drive-through would become such a beloved symbol of our times?
But it's true, for at least two reasons -- both of which have to do with Covid-19, and ultimately saving lives.
First, the only way that restaurants like McDonald's, Burger King, Wendy's, and other fast-food franchises can stay open many places now, is to shift to an all-drive-through and all-delivery model. It's not ideal, but it keeps part of our retail food system working while maximizing social distancing, and keeps employees on payrolls.
Second, the drive-through model that fast-food franchises like McDonald's pioneered is now a critical part of our medical system. The rise of drive-through Covid-19 testing locations enable medical tests, while limiting exposure of people with symptoms to other patients and medical personnel. ... "
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