Brand Originated Robotic Delivery

Consider it inevitable, but there are many consequences still not addressed.  How messy will it be for every brand to have its delivery vehicles? 

Will PepsiCo’s robots replace the pizza delivery guy on college campuses?    By Matthew Stern in Retailwire

There is nowhere the pizza guy is more popular than on college campuses. But he may be getting a run for his money from a delivery robot stocked with healthy snacks that will be rolling around the grounds of one private university.

At the University of Pacific in Stockton, CA, PepsiCo, in partnership with Bay Area-based robotics startup Robby Technologies, has rolled out an autonomous delivery robot known as the “snackbot,” according to USA Today. Students using the snackbot app can order snacks for delivery to one of 50 locations around the campus. The snacks available are all part of PepsiCo’s better-for-you snack portfolio, Hello Goodness. By PepsiCo’s account, it is the first brand-developed delivery robot currently active in the U.S.  ... "