Amazon will shut down all its one-push dash ordering buttons by the end of August, lliked the idea, thought it was novel and interesting. Used it for several years, for several products, we had discussed similar concepts. A bit surprised. It seemed that Amazon had too soon cut off the marketing of the idea. Or perhaps just too mechanical? So did they build loyalty on CPG products at all?
Amazon is going to kill your Dash button in CNet
The online retail giant says all Dash buttons will stop working at the end of the month. By Ben Fox Rubin
If you're dying to test out the features of Amazon's Dash button, it's now or never. Amazon said Thursday it will turn off the capabilities of all its Dash buttons worldwide on Aug. 31.
This decision follows Amazon's move in February to stop selling new buttons. At the time, the company let folks with existing Dash buttons continue to order stuff with them, but an Amazon spokeswoman said usage "has significantly slowed" since then, resulting in the company pulling the plug completely on the program.
The Dash button, the ultimate single-use device, lets you buy an item on Amazon with one click. There was a Dash button for Tide detergent and one for Gillette razor blades and another for Sheeba cat food. Dozens were created, as brands quickly saw the buttons' value as a way of building customer loyalty and creating tiny ads in people's homes. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment