Examples are CPG Food. We worked on optimization examples of this for years, now the approach is broadening and getting closer to high level decision makers.
Packaged Goods Makers Embrace AI-Driven Marketing
By CGT Staff - 11/28/2018 Source: Path to Purchase Institute
Three leading packaged goods companies announced implementation of an AI-based software solution designed to optimize use of their respective promotions at retail.
Ocean Spray, General Mills and McCormick & Co. are all using the solution, which uses artificial intelligence to sense and monitor market conditions and develop an optimized portfolio that factors in promotional variables along with information inherent to consumer demographics, weather, market dynamics and competitor activity. The AI component lets the tool grow “smarter” as it gathers more information.
The tool, which is provided by trade promotion solution provider Eversight, also tracks promotional performance and compliance against plan. ... "
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