Retail continues to surge online ...
Nike sees online eclipsing offline sales by Tom Ryan in Retailwire with further expert comment.
The standard defense to the “Retail Apocalypse” is research showing that online sales still make up less than 10 percent of all retail sales. But Nike just joined a growing crop of brands that now expects over half of its sales to eventually originate online.
On its second-quarter conference call last week, Andy Campion, Nike’s CFO, noted that at its Investor Day last October, Nike predicted that online revenue — both from its own and wholesale partner websites — would generate about 30 percent of its sales by 2023, up from 15 percent currently. .... "
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