Making data more intelligently available to analytics. Integrating data assets.
Nielsen, Microsoft Unveil Strategic Data Alliance
Nielsen and Microsoft have jointly developed an enterprise solution that brings the former’s consumer data set to life through the latter’s intelligent cloud platform.
The strategic alliance seeks to “democratize” the vast Nielsen Connect data set through the global-scale Microsoft Azure platform. The goal is to help consumer packaged goods manufacturers and retail companies find growth and accelerate innovation within an open data environment.
Already, Nielsen Connect is inspiring companies to glean more value from their data and sparking a movement for the industry to reimagine its approach to data strategy. Through advanced analytics and artificial intelligence services built on Azure, Nielsen Connect is helping companies integrate data assets to more easily spot emerging trends, diagnose performance gaps, and act faster on opportunities to grow. Most notably, this platform enables clients to use their data as an enterprise asset across all parts of their organization. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment