Blockchain for Consumer Goods

Seems a weak connection, but the case is well made its all about having records with trust and transparency:

5 Reasons Why Blockchain Will Be a Boon for Consumer Goods    By Vaijayanth M.K., of Accenture 

Distributed-ledger technologies are set to transform the consumer goods sector by improving trust and transparency

From data analytics to omnichannel shopping, emerging technologies are revolutionizing the consumer goods industry — and blockchain could mark the next step change. Why? Because many of its myriad applications will enable the industry to increase trust and transparency — both across the supply chain and, crucially, with consumers.

Blockchain represents a new way to store information. It is a digital record of all activity related to a product or service that is decentralized — “distributed” — rather than held in a single location. No single party can tamper with it, and every party can see everything, thereby creating a secure, transparent, “single version of the truth.”   

Blockchain is in the early stages of adoption in the consumer goods sector, but it represents a significant opportunity. Here are five ways for businesses to tap into its value.  ... "