Pokemon Go Explodes

Pokemon has been around for a long time.   We examined the brand long ago.   The idea of using augmented reality to create games that overlapped the real world with images to create quest missions is also an old idea.  But the idea has never clicked, until now.  It has been building  to humorous, and sometimes dangerous effect.  With little or no promotion.  See introduction in 2015.  Even Advertisers are noticing.   Forbes explains it.   In AdAge:

Pokémon Go Goes Viral With No Big Marketing Blitz
Game Could Be Opportunity for Retailers to Sponsor 'Pokéstops'
By Maureen Morrison   ....    "