Wednesday, July 20, 2016
Procter Tests Direct Online Subscription
In MarketWatch: Procter tests direct online subscription service for Tide Pods. Already available from Amazon via a Dash button. This finally circumvents major channels like Amazon and Wal-Mart. This was, in the past, avoided to not disturb important channel relationships.
Labels:
Amazon Dash,
CPG,
Procter,
Retail,
Subscription
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